Women In Games
Switch Voices
The greatest difficulty of these game is not
a gameplay.
Women in gaming become victims of insults and belittling of all kinds - even being excluded them from the game by opponents and teammates alike. This has a big impact on players who want to have fun,
and especially on those who want to become professionals.
Under these abusive conditions, their performance suffers and their chances of moving up the rankings become much more complicated.
To raise awareness of this problem, we create an experiment in which three professional male gamers played with a female voice modulator
to experience first-hand how women feel when they try to play online. The result? just watch the video
Women in Games swaps male and female voices to highlight harassment in gaming.
Campaign
A recent experiment from BBDO Argentina and Women in Games shows male gamers how their female counterparts are verbally abused by other players
Little Black Book
Women In Games
Equality MOD
Women had been leading the biggest competitions in the world for years,
but in the most important football video game in the world, despite its 28 versions over time those who referee the men's matches are still men.
So we decided to update the game making a MOD developed so that different women referees can lead any match of men's football. Generating the same equality that exists in the game, now also in the video game.
