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A superfinal that could give you joy, sadness
and heart attack.
Boca Juniors vs River Plate, Argentina’s greatest team and all time rivals faced each other in the Libertadores América cup final for the first time in history. According to medical community, and unprecedented event such as this could triple the risk of heart attack among the fans.
So we created a special radio broadcast suitable for fans at high cardiovascular risk. The commentaries where in charge of one chill broadcaster, one optimistic commentator, a cardiologist sharing
healthy tips and in the background: zen music.
“Boca Juniors and River Plate fans with heart issues can listen to a 'peaceful' radio broadcast of Copa Libertadores final with a cardiologist among the commentary team to offer advice”
Daily Mail
'“Peaceful” River Plate vs Boca Juniors
to have ‘peaceful’ radio broadcast
for fans with heart conditions”
The Sun
“On the previous match days, there have been public service announcements instructing those with health problems
to visit their doctor and make sure they haven't run out of medicine, or even avoid following the game. So they decided to transmit a "zen broadcast" of each match, turning down the volume of the crowd and replacing it with relaxing music”
New York Times
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New York Times
The Sun
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