Gatorade Global
The Colour of Greatness
Behind the tongue color,
‘Behind the Greatness
When a company finds its product is on screen behind
the victoriesof frequent users, that is also product placement,
but for real. We found real photos in stock images showing athletes with their Gatorade-colored tongue so we decided
to place these photos into billboards and ad prints.
Because when Gatorade says they stay “Behind the greatness”
They are there for real.
